'일반지성'에 해당되는 글 2건

  1. 2010.01.17 스티브 잡스의 스탠포드大 연설 3
  2. 2010.01.03 자본과 언어 > 서문 : 노동에서의 언어

스티브 잡스의 스탠포드大 연설

뚝딱뚝딱 2010. 1. 17. 00:28


"... entrepreneurship tends to be organized by the cooperation of subjects
in general intellect."

Empire, p.411 






Thank you. I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.

Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. The first story is about connecting the dots.

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy. Do you want him?" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college.

This was the start in my life. And seventeen years later, I did go to college, but I naïvely chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.

If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later. Again, you can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.

My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was twenty. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired. How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I'd been rejected but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, "Toy Story," and is now the most successful animation studio in the world.

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine but I guess the patient needed it. Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.

My third story is about death. When I was 17 I read a quote that went something like "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "no" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctors' code for "prepare to die." It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months. It means to make sure that everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and, thankfully, I am fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It's life's change agent; it clears out the old to make way for the new. right now, the new is you. But someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation. It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. it was sort of like Google in paperback form thirty-five years before Google came along. I was idealistic, overflowing with neat tools and great notions. Stuart and his team put out several issues of the The Whole Earth Catalogue, and then when it had run its course, they put out a final issue. It was the mid-Seventies and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath were the words, "Stay hungry, stay foolish." It was their farewell message as they signed off. "Stay hungry, stay foolish." And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you. Stay hungry, stay foolish.

Thank you all, very much.
 


(출처 : http://fashiontraveleat.blogspot.com/2007/03/steve-jobs-speech-script_25.html


 
 

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자본과 언어 > 서문 : 노동에서의 언어

지필묵 2010. 1. 3. 11:20

Christian Marazzi,『Capital and Language』

서문 : 노동에서의 언어 - Michael Hardt


# 아우또노미아와 ‘포스트 오뻬라이스모 post-workerist’적 관점
- 노동자 투쟁이 자본의 재구조화에 선행하며 그것을 미리 형상화한다.
- 그 재구조화는 노동자 권력에 새로운 가능성들을 제공한다.

# “언어가 현대 자본주의적 경제의 기능과 위기를 이해하기 위한 모델을 제공한다”
- 금융세계는 언어적 관습으로 특징지어지고, 언어적 관습을 통해 기능한다.
- 노동의 새로운 지배적 형태는 언어를 통해, 그리고 언어적 수행과 유사한 수단을 통해 생산된다. 

# 마라찌는 금융에 대한 상반된 두 가지 관점을 모두 거부한다. 
(1) 금융은 자기발생적 가치의 영역이 아니며, 인간노동과 생산과정에서 상대적으로 자율적이지 않다. (신고전경제학, 통화주의 경제학 비판)
(2) 금융은 허구적인 가치들과 순수한 투자로만 구성된 것이 아니며, ‘실물경제’에서 상대적으로 분리되지 않는다. (맑스주의[경제학] 비판)  

# “현대 금융시장의 작동을 이해하기 위해서는 언어이론이 필요하다” 
(1) 금융은 자료와 정보의 지속적인 소통을 필요로 한다.
(2) 금융은 언어적 관습을 통해 기능한다. 연설행위(FRB 의장의 공표) + 일군의 신념과 언어적 관습들을 공유하는 연설 커뮤니티.
(3) 금융의 언어가 노동 및 생산과 연결되는 방식.

# 금융의 특수성은 노동의 미래 가치와 미래 생산성을 표상하고자 한다는 것이다.
- 금융은 언어적 관계와의 유비에 있어 노동의 표현으로서 어떻게 이해될 수 있는가.
- 금융은 어떤 종류의 표상으로서 작용하는가.

# 노동과 생산의 새로운 지배적 형태들에서 언어의 역할은 훨씬 더 직접적이다.
- 오늘날의 경제(포스트포드주의, 공장 밖의 노동, 비물질노동)는 언어 및 언어적 능력의 중심성으로 특징지워진다.
- 노동이 언어적 수행으로 규정됨에 따라 어떻게 노동시간이 늘어났는가. => 노동시간과 비노동시간, 노동과 삶의 구분이 점점 무너지고 있다. 노동은 사회적 삶을 생산하고 모든 사회적 삶은 노동에 놓인다.

# 일반지성에 대한 재정의 
- 일반지성은 맑스가 ‘지식, 특히 기술적·과학적 지식이 어떻게 주요한 생산적 힘이 되는가’, 그리고 ‘그 지식은 어떻게 고정자본인 기계로 굳어지는가’를 보여주기 위해 사용한 용어이다.
- 오늘날 일반지성과 지식의 생산적 힘은 기계에만 있는 것이 아니라, 언어적 소통과 협력 속에도 있다. => (1)뇌, 언어적 능력, 상호작용하는 기술이 고정자본의 위치를 갖는다. (2)일반지성을 체현함으로써 자본주의적 통제에 대한 산노동의 자율성이 증가한다.

# 언어적 수단을 통하여 주요하게 기능하는, 금융과 포스트포드주의적 노동의 절합 
- 오늘날 금융화와 금융메커니즘은 산업자본주의를 유효하게 하는 훈육적 수단이 아니라, 노동과 사회적 생산을 통제하는 수단이다.
- ‘유동성, 소통, 금융시장의 미래지향을 다중의 해방을 미리 형상화하는 것으로 읽을 수 있는가’라는 물음은 다중 안에 있는 사회적 협력의 잠재적 자유와 자본주의적 통제에 대한 잠재적 자율성을 강조한다.



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